← Priya Shah
qv* / project
Loft Studio
“A brand site that feels like a place, not a page.”
2026 / for loft / in-progress
the problem
Loft's old site was a generic SaaS template. Their work was bold; their site was timid.
the solution
A bone-and-vermillion bespoke site with editorial typography and motion choreography. Hand-built in Framer with custom code overrides.
human contribution
Brand system, layout, motion. AI helped with the prototype copy and SEO meta.
built with
claude-codev0framerfigmafigma-tokens